It's great for hanging out with friends, summer parties, family get-togethers. Nostalgia aside, Gold 200 is just a fun film. EVERYTHING my parents shot was on Kodak Gold, usually 200, so it's inclusion in this new pack of presets makes my heart happy. Kodak Gold is the like the paintbrush of my childhood. I very much appreciate their approach of quality over quantity, and even though it might feel like it takes forever for them to finally release that one emulation you've been waiting on (ahem, Ektar!) you know that the final product will be worth the wait because of the time and effort invested into making it as exact a representation of the films you love as can be. He and his team literally shoot hundreds of rolls of film and compare thousands of scans and digitals in order to get as close to the original film stock as possible. This latest set of presets has been made with the same care and methodical approach that Kirk Mastin brings to every product his company releases. Creating presets from “drugstore” films allows us to inspire even more photographers to shoot film by lowering their barrier to purchasing, processing, and matching. This pack has three distinct looks based on the most iconic Kodak films in history. Mastin Lab’s latest preset pack provides photographers with the genuine look of Kodak Gold 200, Kodak Ektar 100, and Kodak Tri-X 400 for digital photography. So what is the "Kodak Everyday Pack"? I'll let Mastin Labs answer that for you: So, all that being said, I appreciate the mission behind Mastin Labs just as much as I appreciate their fantastic products. Just a couple of weeks ago, I dove in deeper and purchased my first medium format film body (a Fujifilm GA645 Pro) due in no small part to the continued support of that community. I bought my first film camera (a Nikon F100) several months ago as a direct result of being a user of these presets and taking part in the community that Mastin has developed among his users over the last few years. While I am certain that a significant number of their customers use their presets to get a "film look" without ever shooting film, I also know that an equally significant number use them to match up with their film scans so they can have a consistent look when shooting hybrid.
A quick note before I jump into the review: one of my favorite things about Kirk Mastin and his team is that they have a genuine passion for shooting film and inspiring others to shoot film.
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